Role: Marketing & Social Media / Creative Direction
Produced at: PAXTON (In-house)
Client: PAXTON

PAXTON is a Tokyo-based home office brand redefining ergonomic furniture through a refined, design-led lens.

I oversaw social media strategy and management, alongside influencer and talent marketing, paid advertising, and campaign development across digital platforms.

Through editorial and social campaigns, I oversaw the development of a cohesive visual narrative that positioned PAXTON as a premium, design-forward workspace brand. I also provided creative direction across content, visual language, and campaign execution, supporting PAXTON’s international expansion and global brand positioning.