Role: Associate Creative Director
Produced at: Jaune Pearls (In-house)
Client: Jaune Pearls

As Associate Creative Director, I played a key role in shaping the creative direction across editorial and social media campaigns, defining how the brand was expressed visually and culturally across platforms.

I was deeply involved in the development and production of four major campaigns shot in Sydney and Paris, each capturing a distinct cultural perspective while maintaining a cohesive, fashion-led brand identity. From concept through execution, I collaborated closely across creative direction, content planning, and campaign rollout to ensure consistency across editorial and social outputs.

I also played a key role in on digital and social media strategy, shaping how content was structured, released, and positioned to build momentum, engage audiences, and strengthen Jaune Pearls’ online presence.