Role: Creative Consultant, Social Media and Talent Marketing Lead
Produced at: FITBOX (Remote)
Client: AINEXT INC.

As Creative Consultant, Social Media and Talent Management Lead, I played a key role in shaping FITBOX’s creative and talent strategy across social-first campaigns and brand content.

I was closely involved in the development and execution of campaigns, working across creative direction, talent sourcing, event planning and content production to ensure each campaign aligned with the brand’s identity and performance-driven positioning. From concept through execution, I collaborated with internal, external teams and talent to deliver cohesive, high-impact creative.

I also led talent management and influencer strategy, shaping how creators were selected, briefed, and activated across campaigns to drive engagement, authenticity, and brand growth across digital platforms.